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Hideo Takeichi

In: Communication Ethics and Universal Values

Chapter 13: Japanese-Style Communication in a New Global Age

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Japanese-Style Communication in a New Global Age
Japanese-style communication in a new global age
HideoTakeichi

Culture is the bedrock of all forms of communication. Senders and receivers, as constituent members of a society, share the values embedded in the cultural interchanges within that society. The media, as cultural products, receive their vitality from the values they share with society as a whole.

As in all countries, Japanese interpersonal and mass mediated communications reflect the cultural values of Japanese society. As the Japanese interact in everyday life, however, they do not realize the media's influence on them. Like fish swimming in water, not knowing what water really is, the Japanese are submerged in a media environment but are unaware of its influence. Human beings tend to think that their ...

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