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Pedro Gilberto Gomes

In: Communication Ethics and Universal Values

Chapter 11: Communications, Hope, and Ethics

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Communications, Hope, and Ethics
Communications, hope, and ethics
Pedro GilbertoGomes

Three concepts are basic to human life, namely, communication, which renders social life possible; hope, which allows us to live in the utopia of a fairer society; and ethics, which judges and establishes norms for human behavior. Relating these three concepts in a coherent way is not always easy. But in social communication, the ethical dimension of human actions is at the same time reality and hope. Why?

First of all, because human beings are imbued with a moral conscience that determines their daily actions. This conscience results from complex social, familial, political, cultural, and religious contexts. Because human beings are moral by their very nature, media professionals can be expected to obey self-imposed principles such as justice, ...

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