The Third Volume in the series Communication Processes engages in understanding processes of communication in relation to cultural configurations and contending forces that permeate them. This volume is positioned at the interface of culture and communication—exploring ways in which interaction, negotiations, and even conflicts are voiced. It re-examines our conception of culture to show that communities cannot be divided into polarities such as ‘elite and popular’ or ‘dominant and subaltern’—establishing that such clear divisions cannot exist in society. Culture is therefore perceived as a field of contending forces: a milieu of exchange, encounter, confrontation, and possibly conflict.
As a response to cultures shaped, spread and enforced by communication technologies or so–called mainstreams, ‘popular’ cultures often happen to be advocated and called to display alternative forms of communication pregnant with more genuinely humane content. Against the industrial supply of ‘mass’ symbolic products, we focus once again on them for purpose of hopefully discovering ways of creative and native initiatives to be possibly followed. In the previous volume we already took cognizance of oral mythical narratives as a people's history of sorts. Indian myths (Poitevin 2001) by and large are cognitive discourses that authoritatively deal with fundamental queries such as community status, collective identity, social order, common good, gender, power, and so on. We presented practices of reappropriation of narratives prompted by purposes ...