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Interventionist Tendencies in Popular Culture
Interventionist tendencies in popular culture

What is evident to any traveller in India is that the ‘democratic’ state, the ‘free’ market and the ‘nationalist’ Hindu right are today the dominant fulcrums of cultural production. In doing so, they have drawn on elements of popular culture–be they cultural practices predating the modern mass media, or those created and shaped by the latter. Moreover, they have harnessed the most significant techno-organizational elements of contemporary media industry towards proliferating the production and circulation of their culture-ware.

Prevailing Fulcrums of Culture

What is, however, not evident is that all three are involved in a rigorous exercise of codifying elements of popular culture. While looking at instances of these, it is important to take note of how each ...

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