The Third Volume in the series Communication Processes engages in understanding processes of communication in relation to cultural configurations and contending forces that permeate them. This volume is positioned at the interface of culture and communication—exploring ways in which interaction, negotiations, and even conflicts are voiced. It re-examines our conception of culture to show that communities cannot be divided into polarities such as ‘elite and popular’ or ‘dominant and subaltern’—establishing that such clear divisions cannot exist in society. Culture is therefore perceived as a field of contending forces: a milieu of exchange, encounter, confrontation, and possibly conflict.
Chapter 14: Ephemera, Communication and the Quest for Power: Hindutva in Uttar Pradesh
Ephemera, Communication and the Quest for Power: Hindutva in Uttar Pradesh
Classical Western Orientalists have long romanticized the East. There is a need, however, to view the Orient in the clear and steady light of reason and, in the interest of greater understanding, demystify the perception of the East. Yet it has remained something of an enigma, wrapped in a dilemma, why a party which belongs to the Hindu right and carried the (unproved) odium of being the assassins of Gandhi in 1947 could make it to the centre in 1996, even though it was a only a thirteen-day wonder. In an early path-breaking study of Hindu nationalism, Bruce Graham (1990: 3–4, 91, ...