The Third Volume in the series Communication Processes engages in understanding processes of communication in relation to cultural configurations and contending forces that permeate them. This volume is positioned at the interface of culture and communication—exploring ways in which interaction, negotiations, and even conflicts are voiced. It re-examines our conception of culture to show that communities cannot be divided into polarities such as ‘elite and popular’ or ‘dominant and subaltern’—establishing that such clear divisions cannot exist in society. Culture is therefore perceived as a field of contending forces: a milieu of exchange, encounter, confrontation, and possibly conflict.
Three sets of opposite concepts modulate the testimonies and studies presented in this part: ‘tradition’ versus ‘modernity’, ‘medium’ versus ‘use’ and ‘form’ versus ‘process’. They will help us to articulate elements of a conceptual framework adequate to meet the central query that we wish to clarify, namely, the contours of creativity with regard to cultural forms of symbolic communication in the context of conditions and constraints particular to various environments. These three sets are analogous by their origin and function to other misleading dichotomies that we eschewed in the previous contributions of this book.
Tradition and modernity are opposed and mutually exclusive for reasons that vary according those who propound them in order to give grounds to vested interests. Their dichotomy is analogous to that ...