Summary
Contents
Subject index
This book demonstrates how an understanding of the fundamental principles of communication will help in evaluating the effects, effectiveness, truthfulness, and ethics of every kind of communication from traditional "soapbox speeches" to reading a magazine, talking to a friend, watching court proceedings, or television news. Jodi R. Cohen's informally written, critical guide introduces classical theories of rhetoric at the beginning of each chapter, then expands the discussion with contemporary postmodern theories, and concerns such as aesthetics and cultural bias. There are question-and-answer sections in each chapter as well as many examples.
Character as Identification
Character as Identification
I identify myself in the mirror. I identify with an old man I pass on the street. I identify with female but not feminine. I identify with the rhythm of Jesse Jackson's oratory and Van Morrison's saxophone. Identification fits rather loosely into the dimension of meaning we are calling character. It is a much broader term than ethos or second persona. Identification is an ongoing process of establishing identity. Kenneth Burke (1969) is the scholar “identified” with the dramatistic perspective on communication and the concept of the pentadic drama discussed in an earlier chapter. He also developed the concept at hand. Burke defines the identity of something as “its uniqueness as an entity in itself and by itself, a demarcated ...
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