Previous Chapter Chapter 2: Theoretical Bases of Risk Communication Next Chapter
Chapter 2: Theoretical Bases of Risk Communication
We have argued that risk communication is a process that should have the clearly defined purpose of sharing information about an environmental hazard that can be used to protect those at risk. In some cases, this means that authorities will attempt to influence those at risk to undertake individual protective action. In other cases, those who consider themselves to be at risk will attempt to persuade authorities to take collective protective actions. We also have described the risk communication process in terms of the Classical Persuasion Model (with its four components of Source, Channel, Message, and Receiver) and the environment in which messages are sent and received, especially the presence of ethnic subcultures.
To understand the way ...