• Summary
  • Contents
  • Subject index

9/11. Tornadoes. Emergency preparedness. Whether explaining parts per million to a community exposed to contaminated groundwater or launching a campaign to encourage home carbon monoxide testing, an effective message is paramount to the desired result: an increased understanding of health risk.   Communicating Environmental Risk in Multiethnic Communities is the first book to address the theory and practice of disseminating disaster warnings and hazard education messages to multiethnic communities. Authors Michael K. Lindell and Ronald W. Perry introduce theory-based reasoning as a basis for understanding warning dissemination and public education, devoting specific attention to the community context of emergency warning delivery and response. Through these principles of human behavior, readers can apply risk communication information to virtually any specific disaster agent with which they may ...

Risk Communication, Culture, and Ethnicity
Risk communication, culture, and ethnicity

Risk can be defined broadly as a condition in which there is a possibility that people or property could experience adverse consequences. Some people, by virtue of their access to data or their specialized expertise in interpreting that data, have more information than others about the risk of a particular hazard and about ways in which that risk can be managed. These risk analysts have the responsibility to convey their assessments to decision makers who must determine what action to take in response to the risk that the analyst has characterized. These assessments typically (1) define risk in terms of the likelihood that an event of a given magnitude will occur at a given location within ...

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