• Summary
  • Contents
  • Subject index

“A worthwhile effort.” –The Hindustan Times “Children and Television provides a detailed description of the patterns of representation of different groups on children's television programs (including commercial broadcast, public broadcast, and cable) and their potential consequences for the development of people's worldviews. … Children and Television is a readable and interesting introduction to research on children and television by scholars in a variety of social science disciplines as well as media professions.” Journal of Broadcasting & Electronic Media “There is much in this collection of 22 essays which will be of interest to anyone concerned with understanding children's interaction with television.” –Media Development “The issues addressed in Children and Television, are of critical importance to us at PBS. Congratulations on completing this thoughtful work. We ...

From Television Forms to Genre Schemata: Children's Perceptions of Television Reality
From television forms to genre schemata: Children's perceptions of television reality

By now it is accepted that television is a medium in which meaning is conveyed by both its content and its form. The assertions of critics notwithstanding (Postman, 1979; Winn, 1977), it is also well established that children are active processors of the medium, using both content and form to interpret television's messages (Hawkins & Pingree, 1986; Huston & Wright, 1989). Early television research focused on content, particularly violence, stereotypes, and advertising. The next wave of research focused on the forms of television and their effects on attention, comprehension, and behavior. Typically, content and form have been analyzed in the laboratory as if they ...

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