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By: Marguerite Fitch, Aletha C. Huston & John C. Wright

In: Children & Television: Images in a Changing Sociocultural World

Chapter 3: From Television Forms to Genre Schemata: Children's Perceptions of Television Reality

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From Television Forms to Genre Schemata: Children's Perceptions of Television Reality
From television forms to genre schemata: Children's perceptions of television reality
MargueriteFitch
AlethaC.Huston
JohnC.Wright

By now it is accepted that television is a medium in which meaning is conveyed by both its content and its form. The assertions of critics notwithstanding (Postman, 1979; Winn, 1977), it is also well established that children are active processors of the medium, using both content and form to interpret television's messages (Hawkins & Pingree, 1986; Huston & Wright, 1989). Early television research focused on content, particularly violence, stereotypes, and advertising. The next wave of research focused on the forms of television and their effects on attention, comprehension, and behavior. Typically, content and form have been analyzed in the laboratory as if they ...

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