Previous Chapter Chapter 22: The Nickelodeon Experience

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The Nickelodeon Experience
The Nickelodeon experience
GeraldineLaybourne
A Channel is Born

Nickelodeon, “the young people's channel,” began cablecasting on April Fool's Day in 1979. In the beginning, Nickelodeon was created by cable operators who needed a service for families and children. To parents, Nickelodeon was a commercial-free, 13-hour-a-day, cable channel that showed programs they wanted their kids to watch. To kids, Nick was the “green vegetables” on the TV menu—something their parents said was good for them, not something they really craved. In those days, Nickelodeon really was not about kids at all.

By 1984, cable TV was booming all over the United States, but the landscape for kids remained pretty bleak. The time was right to transform Nickelodeon into a real network for kids. To find out how, ...

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