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Chapter 21: The Challenge to Improve Television for Children: A New Perspective
In this country, academic research as well as public debate on issues relating to children's television usually focus on topics like these: What are the effects of television on children? How can negative effects be reduced? How can positive effects be increased? The provisions of the 1990 Children's Television Act are primarily a result of the research and the debate on these issues. The act seeks to increase the amount of educational and informational programming and to reduce the amount of commercial content in order to enhance positive and to diminish negative consequences of television exposure.
Broadcasters, cablecasters, and syndicators usually focus on a very different topic: ...