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By: Nancy Signorielli

In: Children & Television: Images in a Changing Sociocultural World

Chapter 16: Television, the Portrayal of Women, and Children's Attitudes

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Television, the Portrayal of Women, and Children's Attitudes
Television, the portrayal of women, and children's attitudes
NancySignorielli

Television is our nation's most common, constant, and vivid learning environment. Americans spend much of their time in the world of television and today newer delivery systems, such as cable and VCRs, provide even more opportunities for viewing. In the average home, the set is turned on for about 7 hours each day and the average person watches more than 3 hours a day. Children and their grandparents watch the most; teenage girls the least (but even this group averages just under 3 hours each day) (Nielsen, 1990). Few people escape exposure to television's vivid and recurrent patterns of images, information, and values.

Television is first and foremost a storyteller—it tells ...

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