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“A worthwhile effort.” –The Hindustan Times “Children and Television provides a detailed description of the patterns of representation of different groups on children's television programs (including commercial broadcast, public broadcast, and cable) and their potential consequences for the development of people's worldviews. … Children and Television is a readable and interesting introduction to research on children and television by scholars in a variety of social science disciplines as well as media professions.” Journal of Broadcasting & Electronic Media “There is much in this collection of 22 essays which will be of interest to anyone concerned with understanding children's interaction with television.” –Media Development “The issues addressed in Children and Television, are of critical importance to us at PBS. Congratulations on completing this thoughtful work. We ...

Cultural Diversity on Saturday Morning Television
Cultural diversity on saturday morning television
BradleyS.Greenberg
JeffreyE.Brand

In this evaluation, we take up a major segment of television that is targeted to the youngest of viewers—the Saturday morning offerings on the three commercial broadcast networks, supplemented with the offerings during the same time period (as well as weekdays) by public television. In both cases, the programming content is examined; in the case of commercial programming, a major effort is expended in examining the advertising content, for reasons that will become self-evident.

What did we do? We taped one Saturday morning from 8 a.m. to noon on ABC, CBS, and NBC affiliates in April 1992, and did the same for a PBS station on a weekday morning. From this we obtained 4 hours ...

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