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Future Perspectives on Programs for Children
Future perspectives on programs for children

Prior to the establishment of the cable industry, the three major networks, along with syndicators, independent companies, and public television, were the principal broadcasters of programs for children as well as adults. With the introduction of cable companies, the viewing patterns of the U.S. television audience were forever altered. Cable programs especially designed for children became a new competitor for the traditional broadcasting companies. Along with these changes, we were also in a period where new policy issues were being discussed at the federal level, local action groups were raising questions about the role of television in the socialization of children, and selected professional associations were increasing their research on television and children.

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