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Introduction
Introduction
A case for creativity

Whenever I use the word ‘creative’ to describe someone or talk about the concept of ‘creativity’, I usually receive a variety of responses. Some might say, ‘I’m not creative’ or ‘I haven’t got a creative bone in my body.’ Others connect the word to certain subject disciplines or artistic skills or talents: ‘I’m not creative, I can’t draw’ or ‘I am very creative I’m good at displays.’ This is not to suggest that these responses might be in any way wrong, but I do wonder what assumptions the responders are making about creativity and what their conceptual understanding of creativity is.

Unpacking ‘creativity’

Vernon (1989) suggests that, in order to be creative, one must demonstrate some level of originality. He goes on to ...

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