- Subject index
Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the `diffused audience'. Audience experience can no longer be simply classified as `simple' or `mass', for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable rev
Chapter 6: The Spectacle/Performance Paradigm: Methods, Issues and Theories
The Spectacle/Performance Paradigm: Methods, Issues and Theories
Our argument in this book has identified the emergence of a new paradigm in the study of the audience, which is itself related to the changing nature of the place of the media in the social life of the contemporary advanced Western world. We have argued that there are currently three types of audience: the simple, the mass and the diffused. The Spectacle/Performance paradigm that we have outlined concerns itself with the relationship between these different types of audience as they interact. It is worth repeating that the diffused audience has not replaced simple or mass audiences, which in some respects have become even more important than ever. It is possible to ...