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Changing Audiences; Changing Paradigms of Research
Changing audiences; changing paradigms of research

It is the purpose of this chapter to suggest that audiences for television, music, books, magazines, and so on, are changing together with wider social and cultural changes in society. In reviewing the argument and evidence for these changes, it is unfortunately often difficult to disentangle the real changes in the cultural forms, and the ways in which they are appropriated, from the changing frameworks within which researchers talk about those changes. In other words, what appear to be changes in the real world of the media may instead reflect, partly or wholly, changes in the ideas or concepts that inform and regulate the study of the media. Such a distinction is often captured ...

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