• Summary
  • Contents
  • Subject index

Audience-Citizens: The Media, Public Knowledge, and Interpretive Practice explores media and democracy from the audience perspective and provides a unique conceptual framework for the analysis of audiences, consumption and citizenship. The author develops a fresh approach towards the examination of media and politics in contemporary India and in the developing world. Though several audience studies have demonstrated links between interpretive practice and audience's socio-cultural contexts, there is little available literature on how these are related. This book explores how sociological and cultural factors affect interpretations of mediated knowledge. Using concepts from contemporary hermeneutics-in particular Gadamer-it examines the notion that understanding is irretrievably linked to the interpreter's socio-cultural positioning. The book also borrows Schultz's conceptual framework to explain the influence of socio-cultural factors on the capacity ...

Non-Fiction and Audience Evaluations
Non-fiction and audience evaluations

As mentioned earlier, the objective of this case study was to examine the differences in interpretive practices between audiences in India and Britain in an effort to illustrate and support the theoretical argument posited in the earlier chapters, especially Chapters 3, 4 and 5. For this exercise, I showed a set of ...

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