• Summary
  • Contents
  • Subject index

Audience-Citizens: The Media, Public Knowledge, and Interpretive Practice explores media and democracy from the audience perspective and provides a unique conceptual framework for the analysis of audiences, consumption and citizenship. The author develops a fresh approach towards the examination of media and politics in contemporary India and in the developing world. Though several audience studies have demonstrated links between interpretive practice and audience's socio-cultural contexts, there is little available literature on how these are related. This book explores how sociological and cultural factors affect interpretations of mediated knowledge. Using concepts from contemporary hermeneutics-in particular Gadamer-it examines the notion that understanding is irretrievably linked to the interpreter's socio-cultural positioning. The book also borrows Schultz's conceptual framework to explain the influence of socio-cultural factors on the capacity ...

Audiences and Socio-Cultural Contexts
Audiences and socio-cultural contexts

Frames of reference, though, seem to belong less to what is described than to systems of description … If I ask about the world, you can offer to tell me how it is under one or more frames of ...

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