Summary
Contents
Subject index
This student-friendly introduction to the field focuses on understanding social and practical problems and developing intervention strategies to address them. Offering a balance of theory, research, and application, the updated Third Edition includes the latest research, as well as new, detailed examples of qualitative research throughout. The book begins with separate chapters that define the field, examine social psychological theory, review research methods, and consider the design and evaluation of interventions. Subsequent content chapters focus on the application of social psychological theory and knowledge to such areas as counseling, sports, media, health, education, organizations, criminal justice, community, environment, and diversity.
Research Methods in Applied Social Psychology
Research Methods in Applied Social Psychology
We often look at the work of social psychologists and wonder, “Why would anyone study love and communication? Everyone knows they don’t go together!” The truth is that although much of what social psychologists study might seem to be common sense, it is clear that we cannot always come up with reliable scientific principles based solely on common sense (Babbie & Benaquisto, 2002). Consider the following example.
Years ago, the state of California was suffering severely under an extreme drought. In an effort to conserve water, the state urged large institutions, such as businesses and universities, to come up with strategies to ...
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