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Marketing Psychology
Marketing psychology
Chris Hackley
Introduction

There are relatively few designated psychology roles or structured career development programmes for psychology graduates in marketing. Yet virtually all professional marketing roles would benefit from psychological knowledge and skills. In this chapter I will discuss the role of psychology in marketing from a broad perspective, in order to outline the kinds of career in marketing a psychology graduate might aspire to, whether or not psychological knowledge is explicitly seen as an element of the job role. ...

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