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ValuJet Flight 592 and the End of a Brand
Valujet flight 592 and the end of a brand

When the U.S. government deregulated the airline industry, new airlines appeared to challenge the established order with an emphasis on low prices. The first of these new, low-cost airlines appeared in the 1980s but most of them disappeared. In the 1990s, a stronger class of low-cost airlines emerged, including Southwest, ValuJet, and Air Tran. ValuJet no longer exists as a brand name but was a darling of the airline industry in the early 1990s. ValuJet, headquartered in Atlanta, Georgia, had two planes in 1994. By 1996, it had 51 planes. To keep costs low, ValuJet purchased old DC-9s for its fleet and outsourced its maintenance to a ...

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