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Pampers and Dry Max Chemical Burn Rumor
Pampers and dry max chemical burn rumor

Companies that sell products to customers—business-to-consumer, or B2C, organizations—must be concerned about product harm crises. Product harm occurs when people are made aware that a product can be defective or dangerous (Siomokos & Kurzbard, 1994). There are two elements to the definition. First, the product has to be defective or dangerous in some way to the customer. Second, the customers and other stakeholders must know about the problem. The second point is important because there are instances where companies engage in “stealth recalls.” In a stealth recall, the company seeks to remove a product from the market while drawing as little attention as possible to their actions. Stealth recalls are executed ...

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