Summary
Contents
Subject index
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
Doing Analysis
In Part II, we will explore strategies for actually doing analysis. We discussed basic principles in Part I. Now we want to share some field skills that may help you in doing analysis. This includes a suggested process that can guide you in analysis. Also included is a review of tools and equipment that the analyst may find helpful, questions we've often encountered about analysis, and analysis strategies used by several experts. Finally, we conclude with several bits of advice to novice analysts.
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