- Subject index
In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites. Alternative Media: Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom Locates contemporary alternative media in their cultural, historical and political contexts
Chapter 5: Writers, Readers and Knowledge in New Social Movement Media
Writers, Readers and Knowledge in New Social Movement Media
Readers as Writers
A publication that is predicated on the practice of resistance by its readers can encourage those readers in one of two ways. First, it can follow the example of the Communist media of the former Soviet bloc and seek to enthuse its readership into action, whilst those writing remain above the readership: a writing elite editorially and organizationally controlled by a hierarchy (Morning Star and Socialist Worker are of this type). In this model the readership remains passive, only able to contribute to the publication financially or through its letters page. Communication is hierarchical and vertical; influence and propaganda flow downwards. Any upward flow is against ...