- Subject index
In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites. Alternative Media: Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom Locates contemporary alternative media in their cultural, historical and political contexts
Chapter 2: The Economics of Production
The Economics of Production
This chapter focuses on the circulation and distribution of alternative media within its alternative public sphere. At its heart is an examination of the alternative press as an economic enterprise which has sought to find alternatives to mainstream ways of doing business. It will explore the reprographic technologies employed by the alternative press in order to gauge how they are influenced by low finance. Finally, it will examine the economics of production in relation to an alternative public sphere, in particular exploring the articulation of economic factors with prefigurative methods of political organization. I shall look at the dominant trends in the economic history of alternative publishing since the 1960s and apply this examination to a comparison of ...