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Technological innovation is moving at a rapid pace and dramatically affecting the ways in which people form relationships with others in contemporary society. Internet dating is one area that has grown in popularity over the last 15 years, providing a convenient and effective way of meeting others for friendship or romance. Internet dating sites can be used as an alternative to more traditional, face-to-face ways of meeting potential partners and has the benefit of enabling contact with others all over the world at the click of a mouse. Roughly equal numbers of men and women use Internet dating sites, but women in particular have hailed the use of Internet dating and indeed the use of online social networking sites more generally (Facebook and ...
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