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Moldova is one of Europe’s least-visited countries, despite its solid tourism potential that includes important wine, cultural, and rural tourism resources. The lack of visitors is the result of long-term institutional instability and inefficient tourism management, but also the industry’s lack of proper legislation for almost 20 years after this small former Soviet Union republic declared its independence in 1991. Located in Eastern Europe, bordered by Romania in the west and Ukraine in the east, north and south, Moldova is one of the smallest European states (33,843 km2).

The particular history of the country is still a strong element in shaping the most important contemporary source markets of foreign tourists to Moldova. Initially part of the territory that today represents the eastern part of Romania, ...

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