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Liberia is an African nation with a long history of independence and a recent history of turmoil. Although it has significant natural assets that might attract a large number of tourists, in recent decades, Liberia has suffered tourist-deterring misfortunes—first, a long-lasting civil war and, subsequently, a major outbreak of Ebola.

In 2012, after years of civil unrest, Liberia appeared to be on the verge of becoming a significant provider of tourism and travel. In late 2011, Liberia became a full member of the UN World Tourism Organization (UNWTO), the 155th in the organization. Membership in UNWTO provided Liberia with assistance in developing policies, marketing, and branding and other aid in making tourism a viable long-term commercial venture for the country.

Simultaneously, the Liberian government began actively pushing ...

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