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Finland is not a mass tourism destination, but tourism is nevertheless an important industry in this country on the northern fringes of Europe. Domestic tourism is important, but the numbers of foreign visitors are significant as well. The tourism industry relies above all on winter activities and on the country’s wilderness. Finland is famous for its lakes and forests: inland lakes and rivers make up 10% of the country and the large areas of forest cover almost two-thirds of the land mass. Most tourist attractions are either in southern Finland or in Lapland, in the north. Recently, the tourism industry has acknowledged the need to develop increasingly specialized tourist products for targeted interest groups. In addition, the country needs to become better known as a ...

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