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Tourism research has grown in size and diversified in scope, reflecting the travel and tourism industry’s continuing expansion and diversification to become one of the largest and fastest-growing economic sectors in the world. Tourism research generally has been split into a more practical, applied, business and profit-oriented direction applying foremost quantitative methods, and another direction oriented more toward researching tourism as a sociocultural phenomenon in relation to other fields and disciplines, using more qualitative methods. However, this gap is increasingly being closed, as the two sides consider, share, or even explicitly combine each other’s research outlook platforms, philosophical approaches, and methodological tools. At the same time, types and uses of tourism research keep developing, and actors in the tourism industry keep refining their needs and ...

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