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Diego Garzia

In: The SAGE Handbook of Electoral Behaviour

Chapter 27: Voter Evaluation of Candidates and Party Leaders

Subject: Voting Behavior

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Voter Evaluation of Candidates and Party Leaders
Voter Evaluation of Candidates and Party Leaders
Diego Garzia
Introduction

With the entering of official presidential candidates in the competition, the 2014 elections to the European Parliament signalled the penetration of ‘personality politics’ (Lobo and Curtice, 2014) into the supranational political arena. Far from representing an isolated occurrence, this outcome can rather be conceived as the arrival point of a longer-standing trend in national elections across the Western world. The personalization of politics represents a pervasive phenomenon of modern representative democracy (McAllister, 2007; Garzia, 2011). It can be conceived as a process ignited by the changes occurred in the reciprocal relationship(s) between voters, parties and the media (Garzia, 2014: 5–9). For one thing, the widespread ...

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