• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

The definition of behavioral economics seems straightforward: Behavioral economics deals with the way people behave in different economic situations. But economics is all about human behavior, so what is so unique about behavioral economics, and how it is different from standard economics? According to standard ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles