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Facebook, founded in 2004, is the most popular social networking service in the world, with 2 billion monthly active users as of June 2017. It is estimated that 68% of all American adults have a Facebook account. Facebook allows users to create a profile and connect with a network of friends. Users can share information and react to their friends’ online content. Facebook allows users to connect with others and thus can fulfill the need for social connection. Facebook also allows users to present themselves to large numbers of people in a controlled environment. These presentations accurately reflect users’ personalities but are typically more positive than off-line self-presentations.

Facebook has affected individuals and society in a variety of ways. At the individual level, it may have ...

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