• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Social Networking

Social networking involves the use of dedicated websites, platforms, and applications to connect to and interact with other users. Such networking can be done for purely personal reasons, connecting to friends, family, or others who share strong interests, or for professional reasons. Within the context of politics, networks may be formed based on ideologies or partisan affiliation, or on broader political interests which may be more heterogeneous. Political organizations of many kinds also use social networking to find potential supporters, connect with them, and draw them closer to the organization and its campaigns.

Social Political Campaigning

Political organizations began using the Internet as soon as the technologies were available, with many observers suggesting that politics would be revolutionized as hierarchies flattened. However politics online largely adhered ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles