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Eye Tracking

In the 1990s, the National Institutes of Health ushered in the “Decade of the Brain” to enhance public awareness of the benefits of brain research. This initiative included a number of programs aimed at introducing the public to cutting-edge research on the brain and encouraging dialogue about the implications of such research. The highest profile techniques included brain imaging methodologies that allowed for a visualization of the brain from within the organ, including structural and functional magnetic resonance imaging, near-infrared spectroscopy, and electroencephalography. Around the same time, although perhaps with less fanfare, commercially available eye tracking devices became available and made their way into the research literature as a complementary technique for understanding visual attention and, ultimately, brain mechanisms mediating visual attention. This entry ...

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