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Television Advertising

Advertising involves communications designed to persuade an audience of their need to consume goods, services, and ideas. As a communications medium, television places sound, visuals, spoken word, and storytelling into a single package and broadcasts it to millions of viewers. Thus, television and advertising industries are ideal companions. This entry explores aspects of the relationship between the two industries, with a special focus on food advertising.

Television Technology Development

The technology necessary for television was first developed in the 1920s with RCA introducing a prototype at the 1939 New York World’s Fair. Broadcasting signal systems were finalized by the Federal Communications Commission (FCC) in 1942, with 10 stations broadcasting. Three major networks (i.e., ABC, CBS, NBC) became established through growth of affiliate stations across the United States. ...

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