• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Advertising and Marketing of Food

Marketing and advertising are essential practices in every business. Marketing is the planning and implementation of business strategies that help sellers transfer their products to buyers, while advertising is a paid message by a sponsor as a call to action to the consumer. To successfully sell their products, food-centered businesses have adopted a unique set of practices that enable them to achieve desired results and remain competitive. At the outset of marketing a new product or line, food companies must determine how to brand themselves or their product—that is, how to use marketing and advertising to create a specific identity. Whether by way of a particular phrase or mascot, branding is essential to success on both a small and large scale. Some branding campaigns can ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles