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Reputation Rankings

A reputation ranking is a comparative ordering of organizations in a specified set, based on certain criteria decided by the ranking organization, and is publicly available to the external audiences of the organizations being ranked. Reputation rankings are a pervasive and increasingly prominent feature in a variety of organizational contexts and are an important aspect of an organization’s reputation. They are largely produced by media organizations and now constitute an important type of content for several magazines. For example, Fortune magazine alone publishes several rankings, including its most famous “Fortune 500” rankings of the largest companies, and also “America’s Most Admired Companies,” “The 100 Best Companies to Work For,” “Most Powerful Women,” and “40 under 40,” its ranking of the most influential businesspeople under the ...

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