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Reputation Change

Reputation change refers to a change in the state of perceptions, evaluations, or claims about what an organization is to its stakeholders. A reputation change may be a matter of type (from a good to a bad reputation) or degree and can result from a minor alteration to a reputational crisis. Corporate reputations face many challenges because of the rampant digitization of communication and media. Specifically, the emergence of new communication technologies has intensified the ways in which corporate reputation changes. Shifts in the political, social, and economic environments have also fostered changes in firms’ reputations. This entry discusses the pace of reputation change and various reputation change archetypes. It then discusses reputation change as a social process and reputation change in the era of ...

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