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Reputation, Dimensions of

Dimensions of corporate reputation has been understood in three different ways. The first way concerns the idea that organizations can hold different types of reputations (or have multiple reputations). The second concerns the answer to the question “Reputation for what?” The third way refers to dimensions in the social scientific sense, where there are four dimensions of corporate reputation, and reputation attributes is just one of them. This last way refers to corporate reputation as a “global variable” that must be broken down into multiple dimensions, each of which may have its own influences on its existence and may also have individual consequences or outcomes associated with it. Reputation topics or dimensions are seldom the focus of corporate reputation research, but they are an ...

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