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Public Esteem

Public esteem is defined as the amount of trust, admiration, and respect the public holds for an organization. Organizations strive for public esteem from their constituents for their success. The threshold of public esteem serves as a foundation for individuals’ interactions with an organization. If the public does not view an organization positively, then individuals will hesitate to be involved with it, whether through employment, investment, or consumer loyalty. Public esteem is how the outside world values the organization over a course of time. The media are able to shape both the visibility and the prominence of an organization in order to increase public esteem. Public esteem has been documented to be a clear dimension of corporate reputation. This entry first discusses how individuals’ ...

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