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Network Analysis

The term network analysis refers to a set of research methods that are increasingly used by management, media, and communication scholars to answer questions related to corporate reputation. With the rise of social media and the availability of big data, these methods have proven particularly useful for the analysis of large-scale data sets. Thereby, two main methods can be identified: (1) social network analysis and (2) semantic network analysis. Social network analysis refers to the analysis of networks of various social actors, such as consumers or news organizations, and is used to measure the various relationships between them. Semantic network analysis refers to the analysis of mental models that can be found in texts, such as news media articles. It is used to investigate the ...

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