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Mediatization

The term mediatization refers to the importance of the media in the day-to-day activities of individuals, families, peer groups, and organizations. It implies changes in media technologies and how these changes transform possibilities for interactions and communication between humans, and thereby also other parts of society. Mediatization is a part of the conditions that shape the everyday life of individuals, society, and culture as a whole. But mediatization can also be understood as an institutional process that reflects and forms dominant value systems and preferences in a given social context, thereby influencing how individual as well as collective actors relate to and deal with each. It is with respect to the latter understanding that mediatization—both as a theoretical and as an analytical concept—is relevant ...

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