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Edelman Trust Barometer

The Edelman Trust Barometer is an annual gauge of the international population’s trust in business organizations, governments, and the media. It is prominent among a number of similar annual research studies published by public relations agencies. This entry first goes over the history of Daniel Edelman’s trust barometer and the specific methodology used in it. It then gives an overview of the importance of exploring trust and of the five areas of trust Edelman focuses on in the Edelman Trust Barometer.

The Edelman Trust Barometer is published by Edelman, the world’s largest independently owned public relations firm. Edelman founded the agency that bears his name in 1952. As of early 2015, his son, Richard, serves as CEO and president of Edelman, which has more than 5,000 ...

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