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Corporate Political Reputation

The corporate political reputation of a firm is what the political community thinks about—and how it evaluates—the political attributes, political capabilities, and political savvy of that firm. A firm, for example, may be seen by the political community as politically aggressive or passive, politically sophisticated or naive, politically involved or absent, or politically partisan or bipartisan. A political reputation is significant because it is intimately linked to a firm’s overall corporate political behavior. A respectable corporate political reputation provides the firm with a demonstrable edge—a measurable level of clout—over politicians or its commercial competition. A valued political reputation gives the firm a leg up to get what it wants from government while denying the same to its competition. A firm with a credible political reputation ...

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