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CEO Celebrity

CEO celebrity is a form of celebrity arising from a journalistic account and culminating in an apex of social recognition of a CEO’s persona. Journalists showcase a story about a CEO’s distinctive actions or characteristics, typically leading to successful firm performance, that suggests the firm’s outcomes arose solely from the leadership and qualities of the CEO. These attributions bring about positive attention and name recognition on a large scale, which can be beneficial or detrimental to both the CEO and the firm. This entry starts with a brief historic perspective, examines the news media as a driving force behind CEO celebrity, and then examines the pros and cons behind CEO celebrity.

A Brief Historic Perspective

The term celebrity is not new to American culture. Individuals, when ...

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