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Workplace Performance

Workplace performance, which for the purpose of this entry is considered as actions geared toward positive reputation management, needs to be embedded in daily organizational practices. This entry first discusses the need for vision and leadership for employee engagement, strategic communication with employees, and employee relationship management. It then discusses the importance of organizations’ adaptability to change and innovation; internal corporate social responsibility and its linkage to employee recruitment, training, and retention; and employee branding.

Vision and Leadership for Employee Engagement

Employee engagement has become a main pillar in building and maintaining corporate reputation. Achieving employee identification with corporate values and visions is a critical step in the process of developing corporate reputation. This can be achieved by engaging employees in defining or redefining organizational values and ...

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