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Online Data, Collection and Interpretation of

Online data is a blanket term that encompasses a multitude of data types and various collection methods. Research in the fields of rhetoric, interpersonal communication, and media frequently uses data that has been gathered from online sources, either collected through e-mail, web surveys, metadata (the raw data of Internet use), or social media platforms (social networks). Online data can be useful for many kinds of research questions, especially ones dealing with online communication among individuals. More practically, online data can be useful in survey research (regardless of research question) as a means of quickly collecting responses without relying on mail, telephone, or paper surveys. Online venues can be conducive to many research methods, both quantitative and qualitative, including surveys, content analysis, ethnographic research, and ...

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